Your size shouldn’t be an exception.
Every single body is a beautiful body, yet industry standards make us feel otherwise. For example, 34B is considered the “typical” bra size, even though the volume of a 34B cup is the equivalent to a 30D or 36A. And never mind the fact that most bodies don’t fall within 32A-36D “standard” sizing. What’s worse, many brands only offer sizes XS-L or up to size 16.
But your body shape shouldn’t be an exception. You shouldn’t ever have to compromise or limit your options. You deserve to be celebrated fully for who you are, especially when it comes to self-confidence and sex appeal. Luckily, more and more brands are expanding sizing, from bras starting at 26A through 40G (and growing!), or 3XS through 15X in underwear. We’ve found a handful of brands aiming to fit a more diverse range of bodies, from extended cup sizes to custom-made lingerie for a perfect fit.
Whether you’re stocking up for some sexy time or looking for new WFH basics, you’ll appreciate these size-inclusive companies who are working to change the narrative. Looking to update more of your wardrobe? Check out our guide to size-inclusive sustainable clothing, too!
1. Impish Lee
Sizes Available | 0–30, 28A–44J, custom sizing available
Price Range | $68–$158
Impish Lee’s size-inclusive and customizable lingerie is made in a New York City studio. Crafted with love and customizable with one of our favorite natural materials (Modal), we love this collection for its floral prints, romantic colors, and gold plated findings. Not seeing something you love on the site? Design your own intimates for the most unique and customizable look!
2. JBC Lingerie
Sizes Available | XS–3XL; custom sizing available
Price Range | $49–$75
JBC Lingerie, based in Australia but available worldwide, reminds us that everyone deserves to feel sexy exactly as they are. This body-positive brand offers all kinds of made-to-order pieces that suit any body and every body—and with free custom fitting! If you’re unsure of your size, simply reach out and JBC will create something just for you at no extra cost. Now that’s both stylish and size-inclusive.
3. SmartGlamour
Sizes Available | XXS–15X; custom sizing available
Price Range | $8–$65
SmartGlamour understands that all bodies are good bodies. With sizing running up to 15X, every piece can be accommodated for fit, customized entirely to your body during the checkout process. The majority cotton-based fabrics are purchased in New York City and then ethically produced start-to-finish in Queens for a lower carbon footprint. Best of all, SmartGlamour lingerie starts at just $8, proving that accessibility and affordability can definitely go hand-in-hand.
4. Uye Surana
Sizes Available | XS–3XL
Price Range | $28–$96
For confidence-inspiring lingerie that fits like a glove, Uye Surana is a great one-stop shop. Designed and fit-tested on a number of different body types, the brand offers lingerie accommodating up to 60 sizes, ranging XS–3XL. Each piece is thoughtfully designed in TriBeCa in New York City, then produced ethically in small batches, either in the Garment District or in Colombia. Ultra-adjustable, sustainable, and beautiful.
5. Cosabella
Sizes Available | S–3XL
Price Range | $16.50–$225.50
For almost four decades, Cosabella has been a family-owned and operated brand focused on Italian-made lingerie. The team works with artisans who they’ve built long-term relationships with over the years, and the results are astonishing: Beautifully delicate pieces, incomparable construction, and timeless quality. You can find lingerie sizing up to 3X, and bralettes up to size F cups.
6. Rosalie Wynne
Sizes Available | XS–XL, custom sizing available
Price Range | $58–$148 CAD
Rosalie Wynne is a designer based out of Ontario, Canada who decided to take matters into her own hands when mainstream bralettes weren’t cutting it. Today, her signature pieces fit more than 40 different body sizes; and if you’re not sure what’s best for you, try the panty size calculator for a more tailored suggestion. Many bralettes and panties use organic cotton lining, bamboo blends, and other sustainable materials. Because each piece is made to order, you’ll also help cut down on waste. A win-win.
7. Parade
Sizes Available | XS–3XL
Price Range | $9–$78
Seamless, soft, and sustainable underwear from Parade? Yes, please! Whether you’re into high-rise cheekies, sexy high cut thongs, or comfy boyshorts, Parade makes it all available starting at just $9 a pop. Made of Re:Play, Parade’s core fabric, each piece is crafted with 85 percent recycled materials. And with sex appeal comes sex ed, too: Parade regularly donates a percentage of proceeds to sexual and reproductive health orgs like Planned Parenthood.
8. CUUP
Sizes Available | XS–XL, up to size H in bras/bralettes
Price Range | $18–$68
We shouldn’t have to compromise on fit, confidence, or sensuality—and that’s where NYC-based CUUP comes in (read our CUUP review here). Offering 40 bra sizes from A to H, the team works with the suppliers and factories directly, so they can offer more than the typical 17 sizes. Whether you’re going for supportive, sexy, or downright seductive, there’s a good fit here for you. Not sure where to start? CUUP offers fittings both in-person and online, so you can learn about your true sizing, not just what Victoria’s Secret tells you.
9. Lara Intimates
Sizes Available | 6–16 UK sizing, up to 36I in bras
Price Range | £20–£48
When the team at Lara Intimates couldn’t find a quality factory in London to work with for size-inclusive lingerie, they started their own. Today, every bra or brief from Lara is made by one of seven seamstresses or machinists, and 100 percent of its fabrics are reclaimed or deadstock, recycled every time if it can’t be used. With bras between 26A-36I, Lara is one of the most inclusive brands out there.
10. Jonesy
Sizes Available | S–2XL
Price Range | $20–$67
For breathable basics, Jonesy’s line of underwear and bras are our go-to. High-waisted undies, supportive bralettes that are exercise-ready, and lightweight bras for A-C cups can all be found here at affordable prices. All pieces are deemed safe and nontoxic or use entirely plant-based materials like Modal, which is why the brand has earned the OEKO-Tex certification. Wherever you are, Jonesy ships worldwide using recyclable packaging.
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