We’ve tested dozens of eyeshadows — these are our picks for the best natural, non-irritating, and long-lasting eyeshadows across a range of price points.
Whether we’re giving ourselves a full and dramatic look or aiming for an au naturale aesthetic, our eyeshadow can change with every mood and move we make. The options are endless: matte, metallic, subtle, shimmery, bright, bold! Still, instead of using just any eyeshadow, we’re opting for palettes made with natural and organic ingredients. Our skin absorbs what we put on it, so we want the best.
Why consider organic eye shadow?
Our eye area is one of the most delicate regions of our body and conventional eyeshadows can be harsher on our skin than their organic counterparts. Synthetic chemicals, dyes and preservatives are common ingredients in eyeshadows, which can be an issue especially if you’re prone to skin sensitivity or allergies. Organic eyeshadows typically derive their color from natural dye pigments like fruits, minerals and plant extracts while also being free from ingredients that contain pesticides, GMO’s and fertilizers. Most organic brands are also vegan and cruelty-free and have respect for sustainable practices that reduce harm to animals and the planet. These factors are the reason why organic eyeshadow is a lot gentler and safer not only for our eye region, but for the environment.
Our editors have tested dozens of natural beauty brands and these eyeshadows are ones we keep reaching for again and again. Each of the products on this list are made with non-irritating ingredients and provide long wearing color.
For a totally natural beauty cabinet, check out these organic makeup brands, our favorite mascaras and foundations and complete the look.
Best Overall | Most Affordable | Most Options
1. ILIA Beauty
Best For | Warm nudes
Natural Ingredients | Zinc, jojoba seed oil, honeysuckle flower extract
Price | $40
If you’re looking for a palette that can be used both day and night, opt for the palettes from ILIA Beauty. The colors—“Grace” is a soft gold pearl while “Hunter” is a deep brick red—are highly pigmented and come in a variety of matte, metallic, or satin finishes. The talc-free formula also includes natural antioxidant vitamin E and nourishing jojoba oil for a buttery, crease-proof look. Whether you’re opting for soft eyes in the office or a smoky eye after work, you can build layers of beautiful colors.
ILIA Review | “These colors are beautiful and have good pigmentation . You don’t need a lot, and it looks amazing – so effortless.” – Jocelyn P. (See all reviews)
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2. 100% PURE
Best For | Soft, neutral colors
Natural Ingredients | Rice starch, rosehip seed oil, avocado butter, natural mineral stones & fruit extracts
Price | $20–$55
If you’re looking for soft, neutral colors to add to your makeup drawer, look no further than 100% PURE’s award-winning eyeshadows. Beloved and praised by hundreds of customers, these shadows are made with vitamin-rich fruit and vegetable pigments (instead of synthetic dyes) to create stunning and shimmery colors. Best of all, the shadows include colors for all kinds of skin types.
100% PURE Review | “Used this pallet for my wedding makeup and it was gorgeous! I get so many compliments every time I wear it.” – Amanda (See all reviews)
3. Well People
Best For | Versatility
Natural Ingredients | Mica, jojoba seed oil, grapeseed oil, rice starch, olive oil
Price | $22
Want to go from natural to runway-ready all with one collection? You’ll be pleasantly surprised by Well People‘s affordable eye shadows. Made with vegan ingredients and organic botanicals, these colors add a gorgeous shimmer to your look, morning or night. We love how these shades are universally flattering and don’t crease!
Well People Review | “I love this palette. No irritation and I’ve been using it for over a year. I also mix shades to deepen my eyebrow color and it blends perfectly!” – Cat (See all reviews)
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4. Sappho
Best For | Plastic-free compact
Natural Ingredients | Mica, calendula, chamomile flowers, jojoba seed oil, argan, thyme, rosemary oil
Price | $21
We’re adding a little twist to this list with a refillable shadow option. Sappho is a natural and organic cosmetic brand with compact palettes perfect for the DIY-er who wants to handpick their own colors. The paper compacts are sold unfilled, so you’ll need to order shadows separately. This compact (size square) can hold up to nine shadows, which means you can build the color scheme of your dreams. Eco-friendly, reusable, and recyclable. Swoon!
Sappho Review | “After years struggling with allergy issues I finally found Sappho. I can finally wear eyeshadows again! These compact refills are a perfect size and can be applied wet or dry, great colors available and the magnetic pack to keep them all together is fantastic!” – Julie R. (See all reviews)
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5. Burt’s Bees
Best For | Blendable eyeshadows
Natural Ingredients | Bamboo, honey, vitamin E
Price Range | $13
Burt’s Bees not only specializes in lip balms, but their natural makeup line is impressive! The mineral Eye Shadow Trio compact deposits long-lasting pigment onto your skin without any of the harmful ingredients. Free from parabens, petrolatum, and synthetic fragrances, this blendable and smudge-free formula creates the perfect everyday eye look without having to overthink it. And it’s also dermatologist approved! Choose from 6 travel-friendly colors that are perfect to toss into a bag for a touch of color wherever you go.
Burt’s Bees Review | “Love these for a day OR nighttime smokey. Smooth, blendable, soft colors for my sensitive eyes. More please!!” – TashBC (See all reviews)
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6. RMS Beauty
Best For | Luminous cream eyeshadow
Natural Ingredients | Organic tea extract, natural peptides
Price Range | $64 for a set of three
RMS Beauty was founded by Rose-Marie Swift back in 2009, and to this day continues to champion clean beauty in the makeup industry. Each product is formulated with natural, food grade, and organic ingredients that are gentle on the skin and cruelty-free. The Eye Love Trio kit is a staple for glam and bold looks, with its metallic shades that are light-reflective and luminous. With products made with PCR materials, a recycling program in place, and a new refillable product available, RMS Beauty continues to inspire a new generation of sustainable beauty.
RMS Beauty Review | “Love. So moisturizing. Lots of pigment. Easy to put on and stays on 10-12 hrs without creasing. Washes off with just water. Love this so much. I have 5 colors!” – Esther M. (See all reviews)
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7. Kjaer Weis
Best For | Universally flattering shades
Natural Ingredients | Bamboo, ethically-sourced mica, honeysuckle flower
Price Range | $32
Kjaer Weis’ versatile eyeshadow compacts are inspired by nature. aAvailable in a set of either light or dark, these palettes are specially designed to compliment your skin tone no matter your shade. These shadows can be built up whether you’re look for a more subdued look or total bold. The combination of both matte and glimmery shades help create a variety of looks that enhance your eyes and skin tone, not to mention they are super blendable! Once you hit pan, refills are available for purchase, keeping packaging sustainable.
Kjaer Weis Review | “I love this eyeshadow. I use it almost every day. It’s a nice neutral shade that gives just enough color.” – Camille V. (See all reviews)
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8. Beautycounter
Best For | Talc-free formulas
Natural Ingredients | Sunflower seed wax, kaolin, lauroyl lysine
Price Range | $45
Cruelty-free brand Beautycounter is all about performance makeup made from skin safe ingredients. The Essentials Eye Palette comes in five universally-flattering shades that are talc-free and seamlessly glide onto the eyelid. Lauroyl lysine is the featured ingredient (derived from coconut fatty acid) that gives Beautycounter’s eye palette a silky soft feel. We love that the brand tests all their products for heavy metals ensuring high safety standards are met across the board.
Beautycounter Review | “Goes on so smoothly, no caking or smudging in the creases. Love the colors.” – Belle H. (See all reviews)
9. Axiology
Best For | Multi-use crayons
Natural Ingredients | Organic castor oil, kokum butter, organic sunflower oil, organic hemp seed oil, vitamin E oil, organic neem oil
Price Range | $38 for a set of three
Axiology makes multi-use makeup that goes beyond a single use. Their Balmie Trio Set contains three vegan crayons that can be used for your eyes, lips and cheeks (or wherever you see fit!). Each creamy pigment contains the same amount of product that would be found in a lipstick, and comes in a plastic-free tube keeping it eco-friendly. Made with 9 naturally-derived ingredients, including hemp oil and elderberry, these sticks will freshen up your look and nourish your skin from within! Bonus: no more carrying around multiple products, as this stick has got you covered!
Axiology Review | “My lips are sensitive to many lipstick brands out there. This one the color and pigmentation are gorgeous but also, did not dry out or irritate my lips. Love, can’t wait to try more colors” – Blanca (Read all reviews)
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Featured image by Ilia
